Name, Image, Likeness

Name. Image. Likeness. How student-athletes are able to receive compensation for endorsements, social media, and appearances. 

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Or, how student-athletes are paid to play?

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On the latest episode of In Control, Richard Scioli of Analog taught me how NIL works, including how creative the compensation can become. 

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Unlimited BBQ for offensive linesmen? Done. 

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Decoldest Crawford as the face of… you got it… an air conditioning company? Done. 

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Richard got into it all to break down the business of college sports. We covered:

• The three buckets of NIL (Name, Image, Likeness) and how they work
• Why college athletes setting up LLCs is now standard practice
• How 10 people regulate 363 Division 1 schools and 175,000 athletes
• The private equity deals reshaping athletic departments

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Listen now on Spotify and Apple Podcasts!